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Chicago Cubs - Google News Google News Cubs Changing Marketing Plan From Lovable Losers to Wonderful Winners - ChicagoNow (blog) 4:00:47 PM Cubs Changing Marketing Plan From Lovable Losers to Wonderful Winners ChicagoNow (blog) For 108 years the Chicago Cubs have sold one thing to its adoring public: losing. That's right, losing has become a commodity that the team has continued to churn out, year after year. They even assured us that losing was the plan by using all the ... and more »

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